What makes a(our) brand?
As we recently launched a new website, a refreshed logo (yes, a refresh after 12 months), we thought it apropos to discuss branding in general and our brand specifically. Does a logo make the brand? Do advertisements make the brand? Does sponsorship make a brand? In this blog, you might learn a thing or two […]
Who are the best leaders (and who to emulate)?
For those that know me well, they know I am a passionate fan of Clemson Sports, especially Clemson Football. They also know that I am a voracious reader about business and leadership. I have some favorite traditional business icons I read about, like Steve Jobs, Ray Kroc, and Herb Kelleher. However, I have long believed […]